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Advertising campaigns | concept design graphic design | Melbourne

Advertising Campaigns

The big idea goes on tour. Promotional campaigns require a central concept to apply in multiple situations. 

Macromedia – Let it rain

Building the brand on a history of industry leadership. 
  • Press ads, banners, caps T-shirts and merchandise to take the show on the road.
  • Bold ideas played out in brand reinforcing style. 

Abito Ftizroy – A bit of Fitzroy

A campaign for selling property off the plan. 
  • Press ads, banners, billboards, posters flyers, sales support and display suite design.
  • Questions anticipated and answers prepared. 

Fleurage Perfumery – 100% Botanical

100% botanical ingredients campaign
  • Six audiences and multiple product lines boiled own to one connecting idea. 
  • All advertisements in the series take dramatically different stating points but arrive at the same vision.
  • At no time do the promotions deviate from the elegance identified with the brand.

Kane Constructions – True Grit

Positioning in the construction industry
  • A campaign built around one clearly recognisable branded image.
  • Recruitment, market sector positioning and messages of client support were all projected with this one, honest, earnest image of endeavour.   
  • With this concept at the ready, advertisements were able to be quickly customised to suit sudden promotional opportunities.

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Important: The information held throughout this website has been prepared with all reasonable care and thought, however Vivid Communications Pty Ltd does not warrant the accuracy of any information shown and does not accept any liability for negligence, any error or discrepancy or otherwise in the items shown. Illustrations and images throughout this website are depictions and impressions only and may be subject to change without notice.