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Art Direction

Art Direction

The difference between an idea working or falling flat is in the Art Direction.

Art Direction requires the total understanding of the nuances of meanings involved in communicaing visually. The choice of lighting, talent, clothes, makeup, pose, location, copy, typeface and colour scheme – everything has to be right to add up to the right message.

It is the art of coordinating a look to power a message.

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Important: The information held throughout this website has been prepared with all reasonable care and thought, however Vivid Communications Pty Ltd does not warrant the accuracy of any information shown and does not accept any liability for negligence, any error or discrepancy or otherwise in the items shown. Illustrations and images throughout this website are depictions and impressions only and may be subject to change without notice.