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Advertising campaigns | concept design graphic design | Melbourne


advertising emotional and rational triggers

Press Advertisements, Ad Words, Internet Banners, Billboards and Advertising Campaigns.

Finding the idea that connects with your audience is the key to effective advertising. It may be in your product. It may be an issue of the time. It is most likely an emotional circumstance your customer faces. Staring at the shelves in your factory won't give you the answer.

We specialise in veiwing your offer from the outside – the point of view of your market – and connecting your product with their needs.

The fundamental principle driving advertising is that it must create a smile in the mind, a release of positive thoughts that will exert influence at decision time.

We don't like to shock or bully people into choices with greed, hate or envy. It may work on a few people to start with but what are you really trading in? Making one person feel good at the expense of another is exceedingly unattractive.

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Important: The information held throughout this website has been prepared with all reasonable care and thought, however Vivid Communications Pty Ltd does not warrant the accuracy of any information shown and does not accept any liability for negligence, any error or discrepancy or otherwise in the items shown. Illustrations and images throughout this website are depictions and impressions only and may be subject to change without notice.