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Identity Design | Brand Development | Corporate Identity | Melbourne

Identity Feature Projects

Make your job easy, get the brand right first.

Fleurage Perfumery

A luxury brand founded on traditional high minded philosophies. 
  • The brand values was the starting point, a vision of luxury steeped in quality goods and personal, attentive service.
  • The name was selected from hundreds of options by measuring it against the vision.
  • The woman and panther are powerful symbols rich in layered meaning and providing a clear statement about the brand's origins. 

Bloomfield Hotels

Comfortable rock star grandeur for a series of hotels.  
  • The black and white striped "B" motif is easily echoed throughout the hotels in striped wall paper, furnishings, awnings and other incidental items.
  • The differing hotel types create major sub branded categories, each with their own version of the logo. 
  • The distinct personality is emphasised with humorous, intelligent copy. 


A multi-million dollar empire built by making smart decisions.
  • Started with a meeting of the two directors over coffee.
  • Now a multi million dollar enterprise
  • Successful sub branding and spin offs 
  • Easy recognition goes with all branded projects
  • Synonymous with vales of sustainability and prosperity.

Bergin CT

Collaborative Technology – more useful than IT.  
  • Marking out new territory in the IT industry. 
  • Modular iconography inspired by networking individuals becomes a graphic style for signs, illustrations and decorative patterns. 
  • The name is an ice breaker setting a better understanding of the value being offered. 

The Rathdowne property development

A logo for the transformation of an historic building.   
  • Modern styling with vintage references for the old buliding’s refurbishment and new extension. 
  • Taking its name from the street The Rathdowne gave buyers instant clues to the well recognised and sought after inner city location.

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Important: The information held throughout this website has been prepared with all reasonable care and thought, however Vivid Communications Pty Ltd does not warrant the accuracy of any information shown and does not accept any liability for negligence, any error or discrepancy or otherwise in the items shown. Illustrations and images throughout this website are depictions and impressions only and may be subject to change without notice.