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Building Branding

Building Branding

Your brand as a beacon for the public to find you.

1010 Digital Harbour 

Illuminated sky sign, a giant sleeping computer.
  • The illuminated sky sign glows gently at night, fading up, holding, and fading down like a giant sleeping computer.
  • The 1010 sign was deliberately kept simple to retain the purity of the digital connection and to assimilate into the building design.,
  • The position of the sign faces Melbourne's CBD addressing the city’s population with an owl like watchful eye. 

Customs

Industrial strength steel sign, tough for the neighbourhood.
  • Stainless steel for protection against the salty air.
  • Across the road from a football stadium, the letters are half a meter deep for that special robust don't bother trying to bend me look.
  • Full scale mock up letters were made to assist in the decision making process. 
  • Existing blue stone footing feature extended to make for natural fit.

RMIT Info Corner brand

Flat, prominent and steel for street savvy long life.
  • People new to the city can see it from across the street. 
  • Specially designed to be visually prominent but flat against the wall at street level. 
  • Large friendly letters that imply “don’t panic”.
  • A high contrast dot screen used on the building facade is echoed in the graphics on the glass doors. 

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Disclaimer

Important: The information held throughout this website has been prepared with all reasonable care and thought, however Vivid Communications Pty Ltd does not warrant the accuracy of any information shown and does not accept any liability for negligence, any error or discrepancy or otherwise in the items shown. Illustrations and images throughout this website are depictions and impressions only and may be subject to change without notice.