Text Size

Call us on 03 9690 1335 to create favourable conditions for your business.

Technology

Technology

Static or dynamic content?

Web site content breaks down into two basic types; static and dynamic.

Static content

Static content is akin to having a group of formatted text files on a hard drive that everyone can look at. (The trick is to format them so that they look good.) Upload an altered version of the file to the public server and you have new content. Every new page is another text file. The majority of websites are produced this way.

Advantages:
Fast development, relatively independent of host computer technologies, and easy to maintain with the right commercially available publishing tools.
Disadvantages:
it is not as easily scalable or searchable, and the content is not flexible in the ways it can be presented.

Dynamic content

Text and pictures reside in a database. The server builds a fresh web page from the database using customised formatting instructions. Alter the database and new information is displayed. Change the database query and different pages can be built. The content in the database is available for the development of flexible, feature rich presentation methods (like shopping carts), and content administration is far easier.

The advantage is the ability to perform sophisticated searches on the database and the ability to create numerous pages based on templated designs. This is the way to create a scalable web site application. Dynamic content means you no longer think in terms of ‘pages’. The site is actually software designed to manage your information on the internet.

Dynamic content requires customised programming to run on web servers to create web pages out of your raw data. There are three main areas involved;
1. the database, (MySQL)
2. the middleware (PHP) that operates on the server (Apache) to make requests of the database,
3. the design and creation of the templates that format the data that turn it into an attractive web page.

We use intelligent tools to assist in the rapid development of dynamic content but the initial setup is more involved than a static site. It takes considerable planning to design a sophisticated database and it is extremely important to have it designed so it will anticipate the many ways the information will want to be used. Software development has to include error detection and testing of all of the components to ensure cross platform operability and guarantee the integrity of your data. Installing an established CMS like "Joomla" reduces the setup time and costs dramatically.

The big benefit is content is administered over the internet in your browser via a secure login. Updates are instant and no coding skills are required.

Subscribe to FORWARD, the Vivid newsletter, updates on trends and possibilities in design and communication.

subscribe-button

Disclaimer

Important: The information held throughout this website has been prepared with all reasonable care and thought, however Vivid Communications Pty Ltd does not warrant the accuracy of any information shown and does not accept any liability for negligence, any error or discrepancy or otherwise in the items shown. Illustrations and images throughout this website are depictions and impressions only and may be subject to change without notice.